I've written and art directed numerous TV campaigns for both the UK and global market.
Highlights include writing and art directing the TV launch campaign for Yorkie - It's not for girls.
Helping PartyPoker grow into the world's largest online poker with multiple TV campaigns in the USA.
Creating the 'Dairylea Cows' for Kraft and writing and art directing the first seven TV spots in the campaign.
The ‘Got a bad poker face’ campaign launched PartyPoker and was hugely successful, both in the US and the UK.
In the UK, press and posters were predominately used, whilst in the US regulations allowed for TV advertising.
This presented a fantastic opportunity as I was able to work on the TV spots in L.A. with the legendary commercial director Jeff Stark.
Along with TV, press and poster campaigns, I created numerous online and experiential executions to support the growth of the brand.
By the time the online poker phenomenon arrived in the UK PartyGaming was large enough to enter the FSTE 100. (At a higher position than British Airways!)
I was then asked to do another round of work, this time aimed at the European market.
Party Poker - Got a bad poker face? - Contact lens
PartyPoker - Got a bad poker face? - Ms Stern
PartyPoker - Got a bad poker face? Changing room
PartyPoker - Got a bad poker face? - Dumped
PartyPoker - Press and Poster campaign
I ended up drawing these press ads myself. The faces were relatively easy but I hadn’t bargained on the fact I’d need to draw the bodies too. (All playing card designs are copyrighted so if wasn’t just a case of swapping the faces!)
PartyPoker - Animated web banners
The ‘bad poker face’ theme was used in online advertising with animated faces on the playing cards.
PartyPoker - Promotional playing cards
Playing cards were created with the ‘bad poker face’ theme to be distributed at events and poker tournaments.
Cab drivers were also encouraged to give these cards away free to their customers.
PartyPoker - Mac friendly
Party Poker - No one to play with - Doll
The second PartyPoker campaign used the ‘no one to play with’ theme and was launched using TV in the USA.
PartyPoker - No one to play with - Morgue
PartyPoker - No one to play with - Circus
TV commercials and idents with the ‘no one to play with’ theme were also created for the European market.
PartyPoker - No one to play with - Mental Asylum
PartyPoker - No one to play with - Jailer
PartyPoker - No one to play with - Brokeback
My final project for PartyGaming:
PartyPoker launched the wold’s largest online poker tournament.
I created these executions which appeared on posters, in press and as illuminated web banners.
Cows had been appearing on Dairylea packs for years so I proposed designing some new ones with the help of Aardman animation.
These new bovine characters proved to be a big hit on TV and it wasn’t long before they started appearing on packaging, social media and in the form of cuddly toys!
Dairylea - Light
Dairylea - Rippers
Dairylea - Kung Fu Cows
Dairylea Light - Press advertisement
Dairylea Light - Animated web banner
The cows found a home on all the Dairylea packaging.
The inevitable cuddly toy.
"Yorkie shows us how it's done. Simultaneously using its heritage and flying in the face of its competitors' activities, it has come up with a strong, simple idea that will run and run and sell chocolate by the truckload." - Said Leon Jaume in Campaign Private View.
This set of commercials generated a huge amount of publicity and years later it was still being discussed. “It was a great ad” said Piers Morgan to the ‘disguised woman’ on Good Morning Britain recently.
Being the first TV I’d worked on in an agency, I had little idea what a fuss they’d cause and presumed all shoots involved major bust ups with the clients!
The commercials were directed by Chris Palmer.
Yorkie - It's not for girls - Launch ad
The TV spot that launched the ‘Not for girls’ theme.
Yorkie - It's not for girls - Hats
Yorkie - It's not for girls - Who's next?
Yorkie - It's not for girls - In the news.
The Yorkie campaign generated a huge amount of publicity.
Good Morning Britain, 2018.
Still generating publicity. ‘It’s was a great ad’ - Piers Morgan.
ROYAL AIR FORCE
The RAF were perceived as being an old-fashioned institution and the following advertising campaigns went a long way to revamping their image in the eyes of a young audience. They were also hugely successful in recruitment terms and the campaign aimed at ethnic groups greatly improved diversity in the RAF.
RAF - Press campaign
This press campaign was created to portray a claustrophobic theme with the line: Or RAFcareers.com
RAF - Tactical press
The press campaign was then extended to target specific career paths. For example catering and the RAF band.
RAF - Ethic recruitment campaign
Nestle launched a new chocolate bar containing Smarties.
I came up with this ‘Smarties Go Undercover’ idea for JWT. They went down so well that several posters were actually stolen from bus shelters!
Smarties Chocolate Bars
Smarties - Posters
Smarties - Web banners
Smarties - Press
Several posters were actually stolen from bus shelters!
Nabs - Painting
These humorous viral films were shot for the National Advertising Benevolent Society.
Nabs - Milk
I created this press and online campaign to coincide with the dry summer months.
Online banners were created with animated eyes.
An option with moving eyes was created for the Big Bus Challenge competition. (And managed to arrive in second place.)
I created this international press campaign at JWT. (The ads appeared with various taglines around the world.)
Web banners with animated smoke.
CREAM+ - CREATIVE DICTATOR
I came up with this character for the recruitment agency Cream+.
The idea being that if Creatives weren’t happy with where they were working (or indeed, with their boss) they could move on with the help of Cream+.
I made a few viral films on a limited budget which were emailed out to prospective candidates.
The main viral film also appeared on the Cream+ website where it could be shared by visitors.
I should point out the creative director featured here is not based on any person or persons, living or dead. (Or working upstairs in the European bit at JWT.)
Cream - Creative Dictator - Viral campaign
I created the ‘Creative Dictator’ character for the recruitment agency, Cream+.
The main viral film was housed on their website where it could be shared by visitors to the site.
Cream - Creative Dictator - Pride of Lions
This image was used in the email that carried the viral.
METRO - LEARN TO SPEAK CAT
The Metro newspaper were looking for a feature to brighten their letters page and my LEARN TO SPEAK CAT concept was selected to appear as a daily cartoon.
I capitalised on the popularity of the cartoon by producing merchandise publicised through social media.
Learn to Speak Cat - Metro Viral
I wrote and directed this viral film to promote learn to speak cat’s debut in the Metro newspaper.
LEARN TO SPEAK CAT on Facebook
A Facbook page was created to promote books and merchandise, with some posts reaching half a million people.
LEARN TO SPEAK CAT in Books
Three LEARN TO SPEAK CAT books were designed and published.
LEARN TO SPEAK CAT - Greetings cards
Greetings cards were created for Moonpig which could be personalised before being sent.
Over a 3 year period I wrote and drew over 700 cartoons, reaching a daily audience of 3.6 million readers.
These cartoons were then syndicated online through GoComics - The largest syndication company in the world and home to many classic cartoon features.
LOGOS AS THEY SHOULD BE (PRIVATE EYE)
My hand-drawn cartoon feature ‘Logos as they should be’ has been appearing in Private Eye magazine since early 2017.
I've contributed illustrations in a wide variety of styles to publications and advertising agencies.
I’ve also drawn numerous storyboards for advertisements and short films.
I can storyboard and produce scamps for client presentation in a variety of styles.
I've work at several healthcare agencies, including Langland, Saatchi & Saatchi Heath, VCCP Health, Publicis Life Brands and Sudler.
Posters created for pharmacy stores.
(I picked up the cacti myself from Kew Gardens for the shoot!)
'Big Bus Challenge' execution
With moving eyes, this Optive execution was the runner-up in the 'Big Bus Challenge'.
Optive post-it notes
Post-in notes left with healthcare professionals as a reminder.
Mankind's Greatest Explorers
This press campaign was developed for the US research company Kendle as part of their re-branding.
Medical trial recruitment
These posters formed part of a campaign to recruit patients into a large US medical trial.
This poster was sent out to healthcare professionals to raise awareness about the different options available to stop blood clots.
Here's our website... it looks better online.
Press advertisement to announce Publicis Life Brand's new website.
Resflor Press Campaign
Press ads to announce Resflor's improved formula.
Nuflor Press Ad
Press ad to highlight Nuflor’s easier to inject formula.
Lantheus wanted to promote the successful record of Cardiolite's medical imaging. This press advertising I created ran in the USA.
I've also produced illustrations for numerous healthcare agencies in a variety of styles.