I started out as a cartoonist, working for various publications. Then in a radical career change I went off to study advertising at Bucks. Whilst there I won a student D&AD pencil which came in handy and helped me get a job as a Creative at JWT. I did rather well with my first TV campaign there and ended up writing and art-directing the TV launch ads for ‘Yorkie – Not for girls’. The commercials helped increase sales by 40% and won some very favourable reviews. I also picked up a BTAA award for my efforts. Whilst at the agency I also created the ‘Dairylea Cows’ for Kraft.
After departing JWT I worked for PartyGaming where we made several campaigns, mainly for the US market.
Then my career took another twist when I created the cartoon feature 'Learn to Speak Cat' for the Metro newspaper. I wrote and drew this for a few years and worked on assorted merchandising spin-offs.
I've now returned to working in advertising as a Creative, but I still enjoy contributing cartoons to various publications. ( A little cartoon feature of mine is currently running in Private Eye entitled 'Logos as they should be').
"Yorkie shows us how it's done. Simultaneously using its heritage and flying in the face of its competitors' activities, it has come up with a strong, simple idea that will run and run and sell chocolate by the truckload." - Leon Jaume, Campaign.
"Cartoons by Anthony Smith succeed where all the unknown billions of actual lolcats fail, in that they are genuinely funny." - Tom Peck, The Independent.